CB just came out with a new scent, sweet and sassy shad!! I've tried a bunch of attractants and scents over the years and never really noticed a difference in the amount of fish caught weather using it or not until I tried the Hawg Sauce that I won on a trivia game on another board. It has, without a doubt, helped me put fish in the boat that I wouldn't have caught otherwise, now I don't throw a jig or soft plastic without it. I'm going to get the shad spray to try first before getting the gel, I already fish the Garlic scent for worms and grubs and the crawfish scent for jigs and tubes so I guess I'll try the shad for swim jigs and soft jerkbaits.